STUDIO BRIEF 5 INITIAL PACKAGING IDEAS |
I began sketching out the different ways I could package the product to get a better idea of what would be most practical as well as look the best. From here I will then take the best ideas and begin building to physical mockups.
Look at me finally using a real camera.
Quick brainstorm -
Visualising Ideas.
I began sketching out the different ways I could package the product to get a better idea of what would be most practical as well as look the best. From here I will then take the best ideas and begin building to physical mockups.
The main thing that I kept in mind when developing these was the idea of the brownie being on show in some way - not hidden away and being part of the design. As well as this how it would look on a shelf rack.
2. sleeve
3. box
4. window box/fold back lid
5. circular sleeve
6. window box
7. shallow 4 corner tray
8. j sleeve wrap
9. top drop side window
1. paper bag/window/sticker
2. 3 sided tray
3. j tray
4. plastic wrapper/label
5. lift off lid/window box a
6. j tray with sides
7. plastic/ribbon/tag
8. lift off lid/window box a
9. Slide tray/window box
I took some of these further - I really liked the sleeve and the tray with fold open flap -
Even more simple - plastic wrap with small graphic area?
I felt the strongest idea was a open box/tray, with some kind of fold back flap - this could contain a message or something for the consumer to read - would be good to have some kind of interaction. As well as being the most unique I also felt it was the most practice - the card base and sides would keep the product reasonably protected - like a little bed.
I developed a couple of variations -