LIVE BRIEF 4  DESIGN SOMETHING MORE |

I DECIDED TO TAKE NOTES DURING THE PRESENTATION AS THEIR COMPANY AND THEIR VIEWS ABOUT BRANDING IS VERY FITTING TO MY COP3 STUDIES.
























- BRANDS ARE EVERYWHERE. NOT GOING ANYWHERE. NEED TO DEAL WITH EM
- WHAT CAN WE DO TO MAKE THEM BETTER?

- WHAT IS A BRAND? STANDING FOR SOMETHING
- POINT OF VIEW, BIG IDEA, BELIEF, SET OF VALUES?
- DUMPING LAVISH THINKING? TOOLS TO CHARGE MORE MONEY?

- IKEA - STRONG WORTH ETHIC THROUGHOUT - MAKING EVERYTHING BETTER
- DEMOCRATISED DESIGN - EVERYONE CAN HAVE GOOD DESIGN

- WE ARE CONDITIONED TO EXPECT A CERTAIN QUALITY 

- GOOD DESIGN + WONDERFUL EXPERIENCE  = PEOPLE CARE
- BRANDS CAN MAKE OUR LIVES BETTER
- VW, WAITROSE, APPLE, INNOCENT...

- RORY SUTHERLAND

- DESIGN IS AN OPPORTUNITY TO MAKE A DIFFERENCE
- BE BROADER AS DESIGNERS AND THINK BEYOND THE LOGO...

- PROBLEM
- HOW MANY BRANDS ARE NOT WONDERFUL EXPERIENCES?
- HOW MANY DON'T CARE ABOUT THEIR AUDIENCE?

- BRANDS THAT WERE RUBBISH 
- METRO TRAINS - DUMB WAYS TO DIE
- PROSTATE CANCER - MOVEMBER
- GOV.UK 

- BRANDS THAT ARENT WONDERFUL SHOULD DIE OFF

...