LIVE BRIEF 4 DESIGN SOMETHING MORE |
I DECIDED TO TAKE NOTES DURING THE PRESENTATION AS THEIR COMPANY AND THEIR VIEWS ABOUT BRANDING IS VERY FITTING TO MY COP3 STUDIES.
- BRANDS ARE EVERYWHERE. NOT GOING ANYWHERE. NEED TO DEAL WITH EM
- WHAT CAN WE DO TO MAKE THEM BETTER?
- WHAT IS A BRAND? STANDING FOR SOMETHING
- POINT OF VIEW, BIG IDEA, BELIEF, SET OF VALUES?
- DUMPING LAVISH THINKING? TOOLS TO CHARGE MORE MONEY?
- IKEA - STRONG WORTH ETHIC THROUGHOUT - MAKING EVERYTHING BETTER
- DEMOCRATISED DESIGN - EVERYONE CAN HAVE GOOD DESIGN
- WE ARE CONDITIONED TO EXPECT A CERTAIN QUALITY
- GOOD DESIGN + WONDERFUL EXPERIENCE = PEOPLE CARE
- BRANDS CAN MAKE OUR LIVES BETTER
- VW, WAITROSE, APPLE, INNOCENT...
- RORY SUTHERLAND
- DESIGN IS AN OPPORTUNITY TO MAKE A DIFFERENCE
- BE BROADER AS DESIGNERS AND THINK BEYOND THE LOGO...
- PROBLEM
- HOW MANY BRANDS ARE NOT WONDERFUL EXPERIENCES?
- HOW MANY DON'T CARE ABOUT THEIR AUDIENCE?
- BRANDS THAT WERE RUBBISH
- METRO TRAINS - DUMB WAYS TO DIE
- PROSTATE CANCER - MOVEMBER
- GOV.UK
- BRANDS THAT ARENT WONDERFUL SHOULD DIE OFF
...