STUDIO BRIEF 4 INITIAL DEVELOPMENT |
Fonts
I looked into various fonts that were similar to that in my sketches, as I am not a hugely confident typographer and it would maybe be easier to build the logo using existing fonts rather than creating my own. Saying this I would like it to be unique and to be able to say I did it all myself.
I mainly looked at script and hand-paint style fonts -
Alternatively I also looked at some bold geometric san serifs -
Sketches.
From here I then began sketching my ideas, mainly experimenting with layout, structure and typefaces, working from the collection above.
Taking this digital, I recreated my designs in their most basic form using the various typefaces I had collected -
I then began developing the strongest idea. I experimented with my own hand drawn variations of the 'el' and then roughened up the type to give more of a hand rendered and un-perfect aesthetic. From here I then experimented with the shadowed style and decorative elements that I had acknowledged during my research.
I then began developing the strongest idea. I experimented with my own hand drawn variations of the 'el' and then roughened up the type to give more of a hand rendered and un-perfect aesthetic. From here I then experimented with the shadowed style and decorative elements that I had acknowledged during my research.