STUDIO BREIF 5 BROWN & BLOND ARTISAN BAKERY |
Before meeting with George to discuss the project, I thought it would be good to take a closer look at the businesses online presence. I already knew quite a lot about the business but he had just had a website redesign so I wanted to see how it was being presented.
A delicious range of brownies and blondies in a myriad of mouthwatering natural flavours. These luxurious creations are both versatile and durable – they complement a cup of coffee in the morning, a cup of tea in the afternoon and make an indulgent dessert when served in a duo or trio of flavours with, say, ice cream – true temptation for the tastebuds!
We also produce sweet and savoury (vegetarian) tartlets & filos, cheesecakes, giant meringues, continental breads & celebration cakes. (Only available from our stall at certain Farmers’ Markets and Shows.)
OUR STORY
Brown & Blond was established in 2010 by 18 year old George Welton. George always had a passion for cooking, especially cake and all things sweet. When it came to career choice it was easy, George wanted to train as a chef. His first full time job was as a commis chef in a well known local gastropub but he soon tired of the split shifts, long hours and very low pay. Looking for a change he was offered work in a cafe in Harrogate where he was soon running the kitchen and preparing a delicious range of sweet treats which were displayed in the shop window to tempt in customers, a strategy which paid dividends to the cafe!
One of the best sellers was the chocolate brownie. George wondered if there could be a market for a company producing a range of brownies? He explored the idea with his family and with their backing Brown & Blond was created, based in a small workshop on the family smallholding between Harrogate and York.
Whilst it was tough at the start, George made a name for Brown and Blond, by attending local Farmers’ Markets and other events he was able to promote the brand. He soon had a following of loyal customers who regularly sought him out on market days. By taking out samples and knocking on doors he also picked up a number of wholesale customers in the local area and gradually the business started to build. By attending larger events he could reach a bigger audience and in April 2011, less than a year on Brown & Blond was created, he attended his first Harrogate Spring Flower Show where he sold out!
Brown & Blond still attend local local Farmer’s Markets but also concentrate time on looking after wholesale customers and attending larger events, both local and regional, where the product always receives a very positive reaction."
One of the best sellers was the chocolate brownie. George wondered if there could be a market for a company producing a range of brownies? He explored the idea with his family and with their backing Brown & Blond was created, based in a small workshop on the family smallholding between Harrogate and York.
Whilst it was tough at the start, George made a name for Brown and Blond, by attending local Farmers’ Markets and other events he was able to promote the brand. He soon had a following of loyal customers who regularly sought him out on market days. By taking out samples and knocking on doors he also picked up a number of wholesale customers in the local area and gradually the business started to build. By attending larger events he could reach a bigger audience and in April 2011, less than a year on Brown & Blond was created, he attended his first Harrogate Spring Flower Show where he sold out!
Brown & Blond still attend local local Farmer’s Markets but also concentrate time on looking after wholesale customers and attending larger events, both local and regional, where the product always receives a very positive reaction."
Deliciously moist and made with 55% cocoa solids Belgian chocolate. Ever so slightly crunchy on the outside, the perfect balance for the perfect brownie. Available in over 25 flavours!
BLONDIES
Made with Belgian white chocolate. Whats a blondie you may ask? A slightly softer consistency and a little sweeter than a brownies and these are a tricky balance to get right! But rest assured, ours are definitely right! Available in over 15 flavours!
Brownies & Blondies are made with ground almonds – our basic recipe is gluten free. Our Brownies & Blondies are very durable and can keep for two weeks in an airtight container. Perfect for freezing. (We are not certified by the Coeliac Society as we do use products containing gluten within the bakery – e.g. Oreo cookies used in our Oreo brownie.)
Website design |
More photos from Instagram |
